Senin, 20 Januari 2014

[H984.Ebook] Download PDF Beyond Advertising: Creating Value Through All Customer Touchpoints, by Yoram (Jerry) Wind, Catharine Findiesen Hays

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Beyond Advertising: Creating Value Through All Customer Touchpoints, by Yoram (Jerry) Wind, Catharine Findiesen Hays

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.

This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:

  • Holistically orchestrate and allocate resources across all touchpoints
  • Redefine expectations of success to align for multi-win outcomes
  • Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story
  • Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

  • Sales Rank: #44615 in Books
  • Published on: 2016-02-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.00" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 288 pages

From the Inside Flap

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.

This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:

  • Holistically orchestrate and allocate resources across all touchpoints
  • Redefine expectations of success to align for multi-win outcomes
  • Provide every stakeholder at all touch- points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story
  • Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

From the Back Cover

Why Do CEOs Recommend Beyond Advertising?

"If you need to convince others that it is time for a fresh look at the role Marketing should play in your company, hand out this book."
—David C. Edelman, Global Co-Leader, McKinsey Digital, Marketing and Sales

"This book is a must-read for anyone who wants to be effective in reaching, influencing, and creating value. I think this book will be a milestone in the history of marketing communication."
—Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"This is a compelling and necessary resource for any company executive seeking to understand our changed media environment and the implications of unprecedented consumer control of brands. With a call to rethink both organizational structure and process as well as the very definition of advertising, this book provides a valuable new construct for success."
—Jennifer Rooney, CMO Network Editor, Forbes

"Beyond Advertising is not about advertising at all, it is about the way that the economy, business, society, and culture now work in a connected digital world. It gives tools and frameworks to help people and businesses succeed by looking at all the touchpoints that now exist, and most importantly how they create new value as an interconnected, interdependent, and transparent system."
—Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA

"The world of marketing is moving from Marketing To Consumers > Marketing For People > Mattering To People. As a result, the rules of brand building are being rewritten every day. This book challenges entrenched mental models, provides a great framework for developing new ones, and provides a road map for reimagining the world of marketing."
—Stan Sthanunathan, Sr. Vice President, Consumer and Market Insights, Unilever

"Beyond Advertising should be one of the go-to resources in the modern advertiser's toolkit. The diversity of opinion and insight presented throughout the project will force you to broaden your understanding of advertising and think critically and strategically about our industry's future and how to prepare your brand for it."
—Gustavo Martinez, Worldwide Chairman and CEO, JWT

About the Author

YORAM (JERRY) WIND is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program and co-founder of the Wharton Future of Advertising Program. He led the development of the Wharton globalization strategy, the creation of the Wharton Executive MBA program, as well as the reinvention of its curriculum. He has received numerous marketing awards, including the Buck Weaver Award (2007), the Charles Coolidge Parlin Award (1985), AMA/ Irwin Distinguished Educator Award (1993), and the Paul D. Converse Award (1996).

CATHARINE FINDIESEN HAYS is the founding Executive Director of the Wharton Future of Advertising Program, a leading research center bridging practitioners and academia. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She can be heard on air as a host of "Marketing Matters" on Business Radio Powered by the Wharton School on Sirius XM 111.

THE WHARTON FUTURE OF ADVERTISING INNOVATION NETWORK is the influential and growing global community of forward-thinking collaborators from across industry and academia committed to advancing the scope, value, and impact of "advertising".

WFOA.WHARTON.UPENN.EDU

Most helpful customer reviews

1 of 1 people found the following review helpful.
A needed reality and even more needed path to getting better
By Christopher G Voytek
This is some welcome and overdue thinking for an industry that is more resistant to digital change than most. Advertising and marketing are faced with the classic innovator's dilemma and the authors and contributors provide many useful insights, ideas, and most important, frameworks for re-thinking the business.

Disclosure: I contributed to the project in some small ways.

0 of 0 people found the following review helpful.
Beyond Advertising: Get Ahead of the Curve
By Mark Burgess
If you are a practitioner or student of advertising, and want to learn more about the future of advertising, I highly recommend you read Beyond Advertising: Creating Value Through All Customer Touchpoints, by Jerry Wind and Catharine Hays. Consumer behavior is changing dramatically and this book is the result of an amazing project at Wharton called The Future of Advertising 2020. The pilots, Jerry Wind, and Catharine Hayes are futurists in pursuit of the future.

Beyond Advertising includes the insights of dozens of professionals who provide an uncanny perspective on the future. This dose of the future is needed now if you have a prayer of preparing.

My business partner, Cheryl, and I, were fortunate to be contributors to the Wharton Future of Advertising project and were presented with the challenge of presenting to a roundtable of high-level ad agency executives who cheered loudly at the completion of our presentations.

I am a proud contributor to this project and join the likes of many amazing people like David Edelman, Jez Frampton, Scott Goodson, and many more. Beyond Advertising is about how the fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.

Do yourself a big favor, and buy Beyond Advertising today. The future is coming soon.

0 of 0 people found the following review helpful.
Badly needed guidance for the new age of media and marketing
By Kirk Cheyfitz
With 400 million people (at last count) using ad blockers and dozens of other ad-avoidance tools in great demand, it's clear that advertising-as-we've-known-it is facing a rebellion. It's also clear from working in the ad business for 16 years that brands and agencies both are floundering and lost. Luckily, "Beyond Advertising" has come along just in time to provide the answers and attitudes that brands, agencies, publishers and audiences need so badly. In the middle of the media industry’s greatest crisis since Gutenberg put all the scribes out of business. Wharton’s Jerry Wind and Catharine Hays, two of the best thinkers in the field of modern marketing, have written the best marketing book of the decade, analyzing the serious problems of the ad business and, more impressively, explaining how to fix them. I will share this book with clients, talk it up at industry conferences, write about it repeatedly and quote from it frequently. This is the comprehensive and clear rethinking of advertising and marketing that the ad industry so badly needs for this brave, new post-advertising era.

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Kamis, 16 Januari 2014

[Q760.Ebook] Free Ebook Time Is the Simplest Thing, by Clifford D. Simak

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Time Is the Simplest Thing, by Clifford D. Simak

A telepath inadvertently acquires a powerful alien consciousness and must run for his life to escape corporate assassins and hate-filled mobs in this enthralling science fiction masterwork

Space travel has been abandoned in the twenty-second century. It is deemed too dangerous, expensive, and inconvenient—and now the all-powerful Fishhook company holds the monopoly on interstellar exploration for commercial gain. Their secret is the use of “parries,” human beings with the remarkable telepathic ability to expand their minds throughout the universe. On what should have been a routine assignment, however, loyal Fishhook employee Shepherd Blaine is inadvertently implanted with a copy of an alien consciousness, becoming something more than human. Now he’s a company pariah, forced to flee the safe confines of the Fishhook complex. But the world he escapes into is not a safe sanctuary; Its people have been taught to hate and fear his parapsychological gift—and there is nowhere on Earth, or elsewhere, for Shepherd Blaine to hide.
 
A Hugo Award nominee, Time Is the Simplest Thing showcases the enormous talents of one of the true greats of twentieth-century science fiction. This richly imagined tale of prejudice, corporate greed, oppression, and, ultimately, transcendence stands tall among Simak’s most enduring works.

  • Sales Rank: #251426 in eBooks
  • Published on: 2015-07-21
  • Released on: 2015-07-21
  • Format: Kindle eBook

Most helpful customer reviews

21 of 22 people found the following review helpful.
A great read from the "classic" sci-fi era!
By Paul Weiss
The story opens in a distant future on earth - so distant, in fact, that space travel is only a memory of the past. After countless attempts, man has begrudgingly acknowledged itself defeated by the insurmountable difficulties of travel to the stars. But, in the attempt, mankind has rediscovered and refined a long-lost talent - paranormal kinetics, a form of telepathy by which gifted individuals - called "parries" - can "travel" to the stars and experience with their minds all that other worlds have to offer. Fishhook, a corporation set up to develop, market, sell and profit from the myriad wonders the telepathic travelers find has succumbed to the greed of a monopoly. It now secretly works at promoting a global belief that these abilities are somehow abnormal, twisted or, even worse, represent a perverted, evil magic as opposed to a normal but seldom used human talent.

During an otherwise routine exploration, one of the parries, Shepherd Blaine, inadvertently "trades minds" with an alien intelligence. In more modern sci-fi terms, I was put in mind of a permanent Vulcan mind meld. Coming to the realization that he now has access to virtually all of the accumulated knowledge and wisdom of the galaxy, that he can simply will himself bodily through space and time, and that he is no longer even entirely human, Blaine flees Fishhook. He attempts to reconcile himself and his newly discovered abilities and knowledge with the visceral hatred and fear he encounters in the heartland of Simak's stomping grounds, the US Midwest.

In one chapter, the irony in Simak's chilling portrayal of a frightened and hateful lynch mob trying to pull Blaine out of a local jail to string him up is extraordinary. Simak didn't dress his mob in white hoods and robes carrying burning crosses, but there was no question in my mind of the picture he was painting. The irony arose somewhat later when Simak took an opportunity to remind his readers that the US was formed as a result of the Puritan's fleeing that same type of prejudiced, bigoted persecution and hatred. As an aside, I wouldn't think that Simak had any particular subliminal message in mind when he created Fishhook but, in this modern world, one can't help but be concerned about the perils of allowing untrammeled corporate growth to blossom into pure monopoly.

This is a thoroughly enjoyable tale from the 50s and 60s classic pulp sci-fi era and a wonderful example of Simak's fertile imaginings as to how time travel might be experienced in the future. "Time is the Simplest Thing" is pretty clearly dated and doesn't travel into today's world quite as well as some of his other works but it's a fast-paced thoroughly enjoyable read nonetheless.

7 of 8 people found the following review helpful.
An almost great novel from the Golden Age of SF
By J. Kel
[Recently,I had occasion to make some comments on Simak's novel, Time is the Simplest Thing. What follows is a slightly edited version of those comments.]
_____________________________________________________________________________

Time is the Simplest Thing takes place sometime in the late 22nd century (almost the exact same period, btw, as Time for the Stars, the great Heinlein juvenile that Simak appears to be riffing on.) We are informed in the preface that sometime around the mid-21st century, manned spaceflight was shown to be prohibitively expensive, notably in terms of lives lost. A generation after that realization really struck home, a group of maverick thinkers that would become the "Fishhook" company, or just "Fishhook" decamps to Mexico ("the country with a heart") to set up operations - the American government, as we now know will subsidize almost anything, but it draws the line on Fishhook.

So what is Fishhook? Think of the company as a kind of Microsoft (tm) of the paranormal, and you will get the core idea. What it boils down to is that the company has discovered how to control and use what had been considered dubious paranormal phenomena, telekinesis and the like. What this means is that it can send its version of astronauts (mentalnauts? Cogninauts? No happy word choice I can see) on fishing expeditions very far indeed - thousands of light years in fact, using mind-enhancing devices known as a Star Machines (SMs). This is astral projection with a vengeance.

The parallels, unintended to be sure, with the contemporary PC world are definitely present and intriguing from a present day perspective. This is Simak more cynical than sentimental and he does a good job in painting this depressing future. "Parries," freelance, uncontrolled users of the paranormal, are the hackers that the company alternately ignores or tries to suppress. SMs, like PCs, go through regular equipment upgrades and are then dumped (there is no re-sale market for them, however, as Fishhook forbids anyone else even to have an obsolete model) as the company moves on to the next, more powerful model. Like many a contemporary giant corporation, Fishhook values maximum loyalty above all else from its employees -- who in turn spout the company line whenever called upon to do so. And finally, a few employees have gone renegade, though there appears to be little the company can do about it once they have escaped (from a combination prison-resort in Baja-California) into the American hinterland.

Unlike the Big M and others, however, Fishhook completely dominates the world's economy, and in the process has pretty much destroyed the social structure and likely even the political structure of entire continents. This is a considerable stretch but if we go with the premise, it is understandable that there would be a lot of resentment against Fishhook and its employees.

Enter our hero, Mr. Shepherd Blaine. We don't know a lot about him (and indeed learn almost nothing about him during the course of the novel - one of its weaknesses), but he is a good and loyal company employee, if somewhat indifferent to the world around him. He has one romantic attachment of sorts to a newspaper reporter, but that is about it. My guess is that he is 29 years of age. We are given no description of him. For the most part he has a prestige job, does it well, and probably can look forward to a comfortable retirement sometime in his thirties. He apparently thinks and cares about little else beyond the company. Again the parallels with some modern high-tech employees are remarkable. When the novel opens Blaine has just come back from his latest fishing expedition, but this time he is in big trouble and knows it. In addition to the usual debriefings and form fillings, he has a secret - not only has he contacted an alien, but has been affected (infected?) by one.

He is about to go on a new and much different mission as he approaches his 30th year.

Note: the religious overtones are laid on thick as the book progresses - the novel was originally serialized under the title of "Fisherman," so even the dullest reader would be likely to harbor few doubts as to where it was heading.

Here's what happened thousands of light-years away from earth. Blaine caught the attention of an alien he dubs the "Pinkness," a bored, silly creature looking for amusement and/or stimulation who finds Blaine to be rather fetching, as least Blaine's mind. So contact happens, and it is made clear in the novel this is an obsessive company concern. In fact, what transpires is the worst possible scenario: the alien "trades" minds with his human guest: i.e. overwrites a copy of its mind onto Blaine's and in turn makes of copy of Blaine's for his personal use/curiosity. Blaine is given no say in this and it all happens very quickly. The alien also seems not to be concerned in the slightest about consequences or interface issues: the overwriting of Blaine's mind is something of a mess. It will take the rest of the novel for out hero to sort even some of it out. Back on Earth, Blaine soon finds himself on the run, a marked man. The company embarrassed and worried that he has slipped through their fingers, as a few have before, finds itself increasingly ineffective against this half-human, half-alien hybrid that is learning the secrets of manipulating time itself, making Blaine a formidable opponent indeed.

All of this undoubtedly sounds far more portentous and exciting than it really is. Part of the problem with Simak was that while he was a great writer, he was not a very good one. He had a lazy streak that, particularly in his later books (e.g. Why Call Them Back from Heaven?) and this one certainly qualifies as that, which often resulted in a lack of attention to plot details, not to mention the inevitable and wearying section devote to what I came to dub "Field&Stream" prose, and an overall lack of interest in the psychology, history, and plausibility of his characters. All of which can result in a reading experience that, compared to Heinlein or Bester, is best described as flat. In the grandest and most charitable sense, Simak was a writer of Big Ideas and Themes -- which he would toss out with assurance and quickly move on. Ugly details of plot and characterization seemed not to have overly concerned him. Only when the conception really caught his interest (as in City) would he hit one out of the park.

The tragedy of Time is the Simplest Thing is that Simak stumbled upon a great story, potentially his greatest, but didn't realize it or care at the time and settled for it just being okay. His vision of a future ruined America, of a despairing mankind that has given up all hope of the future even as Fishhook showers them with technological (indeed bio-technological) marvels, of the Parries being subject to pogroms by people of all races, creed, and colors, is one of the bleakest imaginable. There is something hypnotic about the way the novel strips down the future to its grimmest essentials, so that the only hope left is for the emergence of a new religion, not the bad one that we see forming, but a good one -- to be lead by this most reluctant of messiahs, the good Shepherd Blaine. It is only religion, Simak implies, that will give people the belief that there is something they can believe in (the book borrows in this theme from the classic, The Stars My Destination) and thus enable civilization in some form to continue. Despite the fact that Simak keeps his emotional involvement distant from his own the novel, the grand themes do emerge and they work, but only if the reader has the patience.

As befitting a work of religious prophecy, which is probably the best way to describe the book, there are no laughs here. Contemporary readers, however, might be amused at the vision of a Mexico with apparently no Mexicans, along with the non-existent border between the two "countries." As a work of prognostication, it is not bad and still holds up. Today, the future of manned spaceflight is in severe jeopardy, for economic reasons primarily, though radiation (the core premise of the book) is certainly a serious factor for long-term space-flight. The book's emphasis on bio-technology over the gosh-wow gadgetry of the future typical of the era is absolutely sound. The fact that there will always be pogroms against some group somewhere is painfully obvious - now, though this book was conceived at the height of American and post-World War II optimism. It's as if Simak saw more clearly than most writers of the time the kinds of obstacles that would likely rise up and destroy the dream of interstellar travel, at the very least. Likely as well, though I cannot be certain on this, the novel as it emerged in the writing depressed him.

Highly recommended, with some reservations.

9 of 11 people found the following review helpful.
Best Classic Sci-Fi Ever
By C. Morse
"Time is the Simplest Thing," by Clifford Simak, has been my favorite science fiction novel since I first read it in high school many, many, many years ago. Simak writes soft sci-fi, rather than hard, and does a darn good job of it. Reading about technology and how it works has always been a turn-off for me. I'd much rather read about how people interact with each other, and the philosophy of life, and the social structures of Earth and other planets. This book definitely fits the bill.

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Senin, 13 Januari 2014

[T161.Ebook] Ebook Download Cradles of Eminence: Childhoods of More Than 700 Famous Men and Women, by Dr Victor Goertzel, Mildred G Goertzel

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Cradles of Eminence: Childhoods of More Than 700 Famous Men and Women, by Dr Victor Goertzel, Mildred G Goertzel



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Cradles of Eminence: Childhoods of More Than 700 Famous Men and Women, by Dr Victor Goertzel, Mildred G Goertzel

Read about the fascinating childhoods of more than 700 famous people! The 1962 provocative classic by Victor and Mildred Goertzel is printed here in its entirety, and is updated for the 21st Century to include additional information from "Three Hundred Eminent Personalities" (1978) and from new biographies published in the last six years.

  • Sales Rank: #1579809 in Books
  • Brand: Brand: Great Potential Pr Inc
  • Published on: 2007-04-04
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.18" h x 1.16" w x 6.24" l, 1.67 pounds
  • Binding: Hardcover
  • 456 pages
Features
  • Used Book in Good Condition

Review
"!!!!!Must Read" -- Today's Books

"...a glimpse into the lives of the eminent and how they capitalized on both opportunity and difficulty..." -- The National Psychologist, January, 2004, Amy Swanson, Psy.D.

"Fascinating to read...a wealth of anecdotal information about the youthful struggles of truly remarkable people" -- Midwest Book Review, August 2004

"We refer to 'Cradles of Eminence' as a classic, and it should be on every educator's and parent's bookshelf." -- CAG Communicator, Summer, 2004

"intriguing and often surprising revelations about the childhood experiences of eminent people...put this book on your must read list." -- Marie Capurro, Davidson Institute

About the Author
Victor Goertzel, a psychologist specializing in psychotherapy, was past president of the National Association for Gifted Children. Mildred George Goertzel directed a school for emotionally disturbed children. Ted George Goertzel is a professor and former chairperson in the sociology department at Rutgers University in Camden, NJ. Ariel Hansen is a recent graduate from Haverford College and works in the field of science journalism.

Most helpful customer reviews

4 of 5 people found the following review helpful.
Lack of Sparkle for "Cradles of Eminence"
By Vanessa J. Landau
My interest in this book stemmed from two inclinations: The desire to know the life stories of people who serve, in some respects, as role models and an interest in resilience as a life process. This text does not adequately paint the stories of eminent persons, leaving me wanting more details in order to understand their struggles and triumphs. The matter of resilience is also expressed meagerly and only in terms of the dynamics that did or did not facilitate it, leaving me wanting more in terms of how resiliency manifested in their lives. I wish I could get a refund but will probably donate it to the "exchange shelf" at my fellowship!

0 of 0 people found the following review helpful.
Good
By michelle
Good book.

0 of 1 people found the following review helpful.
Not bad, but didn't hold my interest
By michael metiu
Not bad, but didn't hold my interest. I thought it would get me fired up to get after it with starting my design company and it more put me to sleep. This is a well recognized and famous book (or at least i come across references to it here and there) so maybe it's just me. But I couldn't give a whole hearted thumbs up. Sort of a personal preference, so going to give it 3 stars.

See all 9 customer reviews...

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Minggu, 05 Januari 2014

[T466.Ebook] Download PDF Parametric Modeling with Mechanical Desktop 6, by Randy H. Shih, Jack Zecher

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This book contains a series of ten tutorial style lessons designed to introduce Mechanical Desktop, solid modeling, and parametric modeling. It uses a hands-on, exercise-intensive approach to all the import parametric modeling techniques and concepts. The lessons guide the user from constructing basic shapes to building intelligent solid models and creating multi-view drawings.

  • Sales Rank: #586609 in Books
  • Brand: Brand: Schroff Development Corp
  • Published on: 2001-11-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.25" w x .75" l,
  • Binding: Paperback
  • 326 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

7 of 8 people found the following review helpful.
Excellent Primer
By Kai Tietje
This is a great tutorial for anyone somewhat familiar with AutoCAD. It walks you right through from one exercise to another, with immediate results and increased confidence.
I worked through the book in about 2 weeks (1 exercise / night) and feel fairly knowledgeable with respect to many of the basics - and I knew zip about this before.
The book skips much of the laborious details found in other tutorials (left mouse-click to select, etc.) and gets right to the good stuff. Wastes little time in explaining everything, and assumes (mostly correctly) that you'll get it through repetition.
If browsing for a book to get familiar with MDT6, this is a good one.

0 of 0 people found the following review helpful.
Mech. Desktop 6
By oldcadhand
One of the simplist and easy to follow books I have read on AutoCad. The book gives enough information systematically to allow an AutoCad reader to refresh and update his skill with this software.

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The thoroughly revised, updated Third Edition of this acclaimed text is an ideal reference for radiologists throughout their careers--from residents reviewing for boards to seasoned practitioners evaluating urogenital scans. In a user-friendly format enhanced by more than 1,000 illustrations, the book covers every aspect of uroradiology, including anatomy, embryology, congenital anomalies, diagnostic imaging techniques, renal pathology, trauma, and much more.This edition's format is better suited for board review, with summary tables and boxes to highlight essential information. The up-to-date coverage incorporates all current imaging modalities--including CT, MRI, ultrasound, and nuclear medicine--and includes new information on hysterosalpingography and imaging of the female pelvis.

  • Sales Rank: #10991174 in Books
  • Brand: Brand: Lippincott Williams n Wilkins
  • Published on: 2001-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x 1.00" l,
  • Binding: Hardcover
  • 532 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 3 people found the following review helpful.
Gold Standard
By C. Reed
Fantastic Overview of key concepts in Uroradiology. A must read for any Radiologist.

See all 1 customer reviews...

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Sabtu, 04 Januari 2014

[W806.Ebook] Free Ebook Healing Beyond the Body: Medicine and the Infinite Reach of the Mind, by Larry Dossey

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  • Sales Rank: #1171724 in Books
  • Brand: Brand: Shambhala
  • Published on: 2003-02-11
  • Released on: 2003-02-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .75" w x 6.00" l, 1.13 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Internal medicine physician Larry Dossey has been a proponent of alternative medicine since the 1970s, and in Healing Beyond the Body: Medicine and the Infinite Reach of the Mind, he collects writings on health and unique ways of healing. Among the subjects these essays cover are prayer, love, laughter, creativity, dreams and hypnosis all meant to be alternatives to standard medicine. These pieces originally appeared in the peer-reviewed journal Alternative Therapies in Health and Medicine; now they will reach a much wider audience.

Copyright 2001 Cahners Business Information, Inc.

From Library Journal
Dossey, a popular author (Reinventing Medicine) and lecturer, again explores the potential of the healing mind in these essays, first published in the peer-reviewed journal Alternative Therapies in Health and Medicine. Organized around broad themes, the pieces explore topics such as the individual meaning of illness; the effects of love, humor, prayer, and trout fishing on disease; and, in an interesting essay that nevertheless does not seem to fit, the author's experiences in Vietnam. Dossey continues to challenge physicians, particularly medical educators, to temper their reliance on scientific principles with an appreciation for consciousness and the mind. His numerous anecdotes are based on extensive clinical experience and cited from various sources, spanning the gamut from science to parapsychology (several appear to be urban legends). For alternative health collections where Dossey is popular. Andy Wickens, King Cty. Lib. Syst., Seattle
Copyright 2001 Reed Business Information, Inc.

From Booklist
These 14 essays originally appeared in the journal Alternative Therapies in Health and Medicine, which nonspecialist readers aren't likely to see. Their reappearance here promises them the wider audience that Dossey's fame as the doctor who believes in the efficacy of prayer has attracted. Dossey sees meaning as vitally important in the practice of both orthodox and alternative medicine. If a physician doesn't understand the meaning a patient is trying to convey, nor a patient what a physician's words and actions mean, the effectiveness of their relationship will be minimal; indeed, that relationship may become misleading. Healing often lies beyond the body, Dossey holds, and he illustrates the manifold aspects of that concept for caregivers and patients. He discusses relations among body, brain, and mind, and shows the many roles that consciousness plays. His concept DNA (Distant Nonlocal Awareness) helps explain the possibility that thinking and emotions can be transferred over long distances to communicate and to heal. Thought-provoking cogitations from a much-discussed practitioner. William Beatty
Copyright © American Library Association. All rights reserved

Most helpful customer reviews

1 of 6 people found the following review helpful.
Healing beyond the Body
By Tracie L. Stephens
I was a bit disappointed in this book; it wasn't that easy to follow. Maybe I need to read it again, but it was just ok.

29 of 30 people found the following review helpful.
NEW DEFINITION OF CONCIOUSNESS
By Peter Uys
This collection of essays examines how thoughts and emotions affect our bodies and the bodies of others at a distance. It is an insightful look at the relationship between science and "unscientific" topics like prayer, love, laughter, work, creativity, dreams and more, an examination of consciousness and spirituality in medicine. Everybody knows that something vital is missing in modern allopathic medicine - the role of the human mind. The author points out the deep level of ignorance within science about the origin, function and destiny of human consciousness. But at last we are moving toward a vision of consciousness that liberates the mind from its identification with the physical brain and body. Of course, the implications for medicine are vast. He refers to the ideas of Jung, Ken Wilber, Erwin Schrödinger, David Bohm and Rupert Sheldrake and makes a valid case for the fact that our power to heal and be healed extends beyond our physical bodes. The essays fall into the three categories Meaning, Mind and Nonlocality, and the book concludes with a bibliography, a section on sources and an index. This is a classic and I recommend it to all who are interested in holistic or spiritual healing and those want to take responsibility for their own health.

0 of 1 people found the following review helpful.
The association of mind and healing
By Dr. H. A. Jones
Healing Beyond the Body: Medicine and the infinite reach of the mind, by Larry Dossey, Time Warner 2001; Piatkus, London, 2009, 416 ff.

In recent decades Larry Dossey has made it his specialism to study the relationship between mind and healing. He has looked at the effects of prayer, both religious and secular through spiritual and distant healing, and shown that these effects are real and capable of rational, even scientific, interpretation [Recovering the Soul, 1989]. He has shown that, as medicine has increasingly acknowledged the influence of mind on physical health, this has increasingly penetrated into medical practice - and as a physician himself, Dr Dossey should know [Healing Words, 1993].

Still, the training of physicians in medical schools is essentially based on the materialist model - that all that ails the body is physical and all that can cure it is physical intervention. This sets the tone of this later book, which is presented in three parts. The first part deals with Meaning: to what extent does our mental image of being sick or well influence the physical course of illness? What effect does stress in the workplace have on physical symptoms? Is there a spiritual dimension to the food we eat?

Part two of the book is on Mind. Dossey begins here with a discussion of the `hard problem' - how does a physical brain produce a non-material mind and consciousness. The idea of animism - that all matter, especially living plants and animals, is endowed with a certain degree of sensibility - is very ancient and is being revived by both scientists and spiritual healing practitioners. We need, says Dossey, to `re-enchant the world', to feel this spirituality within nature. He also recommends laughter, assertiveness and fishing (!) as great tonics to negative feelings of self.

In the third and final part of the book, Non-locality, Dr Dossey gets to his favourite topic of the non-local mind. There are anecdotes of patients `seeing' what ails them, like tumours, or sensing that loved ones or public figures were in peril; and he gives a list of eminent scientists, with a summary of their views, who have written about the primacy of consciousness in our material world as a medium for such psychic messages. There is an interesting if brief discussion about the morality of one person being influenced by the mind of another through empathic telepathy. Then we return once more to prayer and the need for loving care throughout medical treatment, and finally to the significance of the non-local mind in creativity and immortality.

This is again an excellent book on a familiar theme from Dr Dossey. There is some repetition of stories or ideas we have read elsewhere, but the text is full of novel information. There are also 60 pages of reference Sources, Bibliography of additional reading and a detailed Index.

Timeless Healing by Herbert Benson

Howard Jones is the author of The World as Spirit

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Jumat, 03 Januari 2014

[E837.Ebook] Download The Spy Who Couldn't Spell: A Dyslexic Traitor, an Unbreakable Code, and the FBI's Hunt for America's Stolen Secrets, by Yudhijit Bhattach

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The Spy Who Couldn't Spell: A Dyslexic Traitor, an Unbreakable Code, and the FBI's Hunt for America's Stolen Secrets, by Yudhijit Bhattach

The thrilling, true-life account of the FBI’s hunt for the ingenious traitor Brian Regan—known as the Spy Who Couldn’t Spell.
 
Before Edward Snowden’s infamous data breach, the largest theft of government secrets was committed by an ingenious traitor whose intricate espionage scheme and complex system of coded messages were made even more baffling by his dyslexia. His name is Brian Regan, but he came to be known as The Spy Who Couldn’t Spell.
 
In December of 2000, FBI Special Agent Steven Carr of the bureau’s Washington, D.C., office received a package from FBI New York: a series of coded letters from an anonymous sender to the Libyan consulate, offering to sell classified United States intelligence. The offer, and the threat, were all too real. A self-proclaimed CIA analyst with top secret clearance had information about U.S. reconnaissance satellites, air defense systems, weapons depots, munitions factories, and underground bunkers throughout the Middle East.
 
Rooting out the traitor would not be easy, but certain clues suggested a government agent with a military background, a family, and a dire need for money. Leading a diligent team of investigators and code breakers, Carr spent years hunting down a dangerous spy and his cache of stolen secrets.
 
In this fast-paced true-life spy thriller, Yudhijit Bhattacharjee reveals how the FBI unraveled Regan’s strange web of codes to build a case against a man who nearly collapsed America's military security.

INCLUDES PHOTOGRAPHS

  • Sales Rank: #13999 in eBooks
  • Published on: 2016-11-01
  • Released on: 2016-11-01
  • Format: Kindle eBook

Review
“Yudhijit Bhattacharjee has brought to light an intriguing tale of espionage and betrayal—a tale filled with twists and turns and powerful revelations.”—David Grann, New York Times Bestselling Author of The Lost City of Z: A Tale of Deadly Obsession in the Amazon

“Brian Regan was an all too human spy, a trailblazer in the digital age—a mole who managed to squirrel away thousands of classified documents—and a brilliant, dyslexic cryptologist who was caught in part because he couldn’t spell. Yudhijit Bhattacharjee has penetrated the FBI and other parts of the intelligence community to write this fantastic true story—a captivating, gracefully-written narrative that is destined to become a classic in the history of code-breaking.”—Kai Bird, Pulitzer Prize-winning Author of The Good Spy: The Life and Death of Robert Ames
 
“A riveting, fast-paced account of how modern computer forensics and cryptography, combined with old-fashioned detective work, caught a most unusual spy. The Spy Who Couldn’t Spell is a real page-turner.”—David Wise, Author of Tiger Trap: America's Secret Spy War with China

About the Author
Yudhijit Bhattacharjee is an award-winning writer whose features and essays on espionage, cybercrime, science and medicine have appeared in The New Yorker, The New York Times Magazine, National Geographic, Wired and other U.S. magazines. Yudhijit spent 11 years as a staff writer at the weekly journal Science, writing about neuroscience, astronomy and a variety of other topics in research and science policy. His work has been anthologized in the Best American Science and Nature Writing series. Yudhijit has an undergraduate degree from the Indian Institute of Technology, Bombay, and a master's in journalism from The Ohio State University. He lives in a suburb of Washington, D.C., with his wife, his two children and a big red dog.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Great Story About A Spy You've Never Heard Of
By M.Frankel
When it comes to spies in the US Intelligence Community, most have heard of Aldrich Ames and some have heard of Harold Nicholson. But I'm guessing few, if any, have heard of Brian Regan, who planned to sell thousands of classified documents to foreign governments.

Yudhijit Bhattacharjee does an exceptional job of bringing this story to life in exquisite detail in this well-researched and easily readable thriller. Bhattacharjee tells the story simultaneously from the perspectives of both Regan and lead FBI investigator Steven Carr, providing a gripping look at both the caper itself--and the myriad reasons why Regan decided to pursue traitorous activities--and the race against the clock to prevent Regan from accomplishing his goal.

Bhattacharjee makes this subject, which can be complex at times, extremely readable. My only minor complaints are that the author has the occasional tendency to engage in gratuitous editorializing, and that the book does not explore in enough depth the security measures that Regan had to face to maintain his security clearances.

In short, a great read for anyone interested in spies, spy hunts, codes, foreign policy, or the US Intelligence Community.

5 of 5 people found the following review helpful.
Headed for Hollywood!
By SFinlay
The Spy Who Couldn’t Spell is bound for the Hollywood’s big screen. This engaging story of Washington intelligence intrigue is masterfully woven by Bhattacharjee with a tale of personal torment. The story simultaneously conjures compassion for the prime character—convicted spy, Brian Patrick Regan—alongside contempt and disdain for his willingness to sell out his country. This true story reads like a Tom Clancy novel with an all-too-disturbing real life parallel to other contemporary intelligence breaches. Unfolding more than a decade before the Edward Snowden affair, this book is as relevant for history buffs as it is for the Washington policy community.

1 of 1 people found the following review helpful.
Inept American spy
By Vikki
This book should have been called Mr. 80% or The Spy Who Constantly Sabotaged Himself With His Own Ineptitude. This book detailed the life of a man who was constantly made fun of and considered stupid by his peers throughout his life so he tries to get himself out of debt and get back at everyone by stealing Top Secret information from the NRO and Interlink to sell to other countries. It does go into all the research he did on past spies and his gift for encryption and breaking codes which was really interesting. Unfortunately he kept making thoughtless mistakes like leaving the Internet browser with embassy locations up on a public computer (and not clearing the browsing history) when he thought he was being followed by the FBI and leaving sticky notes with his name on them on the info he wanted to sell to foreign governments when he wanted to remain anonymous. This case should have made the government look at how easy it was to steal top secret government info and fix the loopholes in their security to prevent it from happening in the future but of course this did not happen.

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Kamis, 02 Januari 2014

[V294.Ebook] Download PDF United States History Full Survey: Student Edition 2009, by William Deverell and Deborah Gray White

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United States History Full Survey: Student Edition 2009, by William Deverell and Deborah Gray White

A single glance at the map will make the reader acquainted with the position of the eastern coast of the Island of Great Britain as connected with the shores of the opposite continent.

  • Sales Rank: #636883 in Books
  • Published on: 2009-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.70" w x 8.70" l, .0 pounds
  • Binding: Hardcover
  • 1176 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
It's amazing, totally recommended

0 of 1 people found the following review helpful.
Wrong version purchased
By Amit
2009 was the wrong version so I had to return it

0 of 1 people found the following review helpful.
Five Stars
By Luna
Item as described. Fast shipping.

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